How to write a reel script (with a Hinglish example)

6 min read

A reel script is not an essay. It is a set of short lines you can say in one breath each, in an order that keeps people watching. Almost every good reel follows the same skeleton: a hook, a few beats, and a call to action.

1. The hook (first 3 seconds)

The hook has two jobs. With sound off it must work as on-screen text; with sound on it must work as the first spoken line. Keep it under about 15 words.

• Name the viewer's problem: “Salary aate hi khatam ho jaati hai?”
• Promise a specific result: “Ye 3 settings tumhara phone fast kar dengi.”
• Start in the middle of a story: “Maine pichhle mahine ₹0 bachaye. Phir ye kiya.”

More patterns are in the hooks guide.

2. The beats (the middle)

Each beat is one idea. Three to five beats fill most 30–45 second reels. Write a b-roll note under each beat so you know what to film while you talk.

• Number them out loud (“Pehla… Doosra…”). It tells people how long to stay.
• Cut every line that only sets up the next one.
• Show, then say. If you can film it, you need fewer words.

3. The CTA (last 3 seconds)

Ask for one thing. Comments, saves and shares each need a reason:

• Comment: “Comment karo GUIDE, main link DM kar dunga.”
• Save: “Save kar lo, kal subah kaam aayega.”
• Share: “Us dost ko bhejo jo har mahine broke hota hai.”

How many words fit?

Most people speak roughly 2 to 3 words per second on camera. A 30-second reel holds about 60–90 spoken words; a 60-second reel about 120–180. Paste your script into the script timer to check before you shoot.

A full example

Want more examples for your niche? See the script library, or write one free.